Jegou

François Jégou is Director of the Brussels-based design research company Strategic Design Scenarios, and has 20+ years of experience in strategic design, participative scenario building and new product-services system definition.

He is active in various fields and research projects from investigating Creative Communities for Sustainable Living in China, India, Brazil and Africa with UNEP to European research project investigating social innovation to support sustainable transition, exploring the future of innovation or building a deliberative platform on nanotech.

François is scientific director of the public innovation lab 27e Région in France and the co-ordinator of the DESIS Europe, the European branch of the Design for Social Innovation and Sustainability network. He teaches strategic design at ENSCI Les Ateliers Paris, La Cambre, Brussels and Politecnico, Milan.

He organizes the Sustainable Everyday Project platform. This collection of scenarios and cases of social innovations asked: what might everyday life be like in a sustainable society? How would we eat food, move, work, and take care of each other?. Last book on the subject: Collaborative Services, Social innovations and design for sustainability

Perspectives

Private corporations like Philips, Procter & Gamble, Nokia, ... are opening up innovation modalities, especially in the R&D phases. A number of companies are also looking to tap into the creative input at the market level. In parallel, public institutions in Denmark, in Finland, ... are exploring new collaboration models, empowering and engaging everyday people.

Some questions which will be investigated during the coCreationcamp are :
How can we define value, specifically in systems where co-creation is key?
Can value be defined upfront before engaging in the process?
How can sustainable and systemic input and value be measured?
Can co-creation offer new ways of increasing, sharing or rapidly creating value?
How do we provide people with the means and tools to create their own solutions?

Let's add your questions and explore co-creation routes.